Best of Beauty

From the serums we swear by, to the products that never leave our handbags, get your daily beauty fix directly from Who What Wear editors.
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Hair Trends

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They're game changers.
It's True: These 13 Colour Correctors Practically Magic Away Dark Circles
They're game changers.
Added protection and radiant skin? Yes please!
I Refuse to Wear Foundation That Doesn't Have SPF—These Are the Best I’ve Tried
Added protection and radiant skin? Yes please!
If you're looking to make your routine a bit more luxurious.
Only Some Luxury Makeup Brands Are Worth the Splurge—19 You Won't Regret
If you're looking to make your routine a bit more luxurious.
What a throwback.
Millennials and Gen Z Agree—These ‘00s Makeup Looks Are Officially Back for Summer
What a throwback.
"Fairytale blusher" was the makeup trend dominating the Met Gala red carpet this year.
Met Gala 2024 Beauty Trend
"Fairytale blusher" was the makeup trend dominating the Met Gala red carpet this year.
It's back and better than ever.
Sorry, Gen Z—This Divisive Millennial Makeup Trend Was Everywhere at the Met Gala
It's back and better than ever.
The fairest of them all.
"Fairytale Blusher" Was By Far the Prettiest Makeup Trend at the Met Gala
The fairest of them all.
Makeup-bag heroes. Beauty Make Up, Concealer, Cheap Concealer, Best Anti Aging Creams, Care, Daily Beauty, Who What Wear, Face Cream Best, Facial Mist
These Are the 11 Best Cheap Concealers, Hands Down
Makeup-bag heroes.
TikTok made me do it.
This Serum-Concealer Hybrid Just Deleted My Dark Circles
TikTok made me do it.
Let's see what all the fuss is about. Make Up, Affordable Makeup Brands, Makeup Brands, Affordable Makeup, Cosmetics, Makeup, Let It Be
This Affordable Makeup Brand Is Trending Right Now, so I Did a Hype Test
Let's see what all the fuss is about.
As a nineties baby, my first foray into makeup was very heavily influenced by 2000s beauty trends, in all its frosted lipstick and skinny brows glory. Thankfully, those are two things we've left behind, but one Y2K-inspired trend has been trickling back onto runways and red carpets alike and shows no sign of stopping. Get ready to welcome back icy blue eyeshadow. Eyeshadow Make-up, Make Up Trends, Skinny, Eye Make Up, Make Up Looks, Eyeshadow Makeup, Eyeshadow Trends
Icy Blue Eyeshadow Makeup
As a nineties baby, my first foray into makeup was very heavily influenced by 2000s beauty trends, in all its frosted lipstick and skinny brows glory. Thankfully, those are two things we've left behind, but one Y2K-inspired trend has been trickling back onto runways and red carpets alike and shows no sign of stopping. Get ready to welcome back icy blue eyeshadow.
Choose your arch. Brows, Big Hair, Maybelline, Business Fashion, Cool Hairstyles, Big Eyebrows
Brows Are Big News This Season—5 New Trends an Expert Just Schooled Me on
Choose your arch.
The ultimate in "no makeup" makeup. Skincare Ingredients, Best Makeup Products, Dewy Foundation, Skin Serum, Best Selling Makeup, Tinted Spf, Complexion
I Just Tried a Full Face of Ilia Beauty—These Are the Products I'd Actually Buy Again
The ultimate in "no makeup" makeup.
They're so easy to use.
Foundation Sticks Are Taking Over—11 That Makeup Artists and Editors Swear By
They're so easy to use.
Certified can't-live-without products. Celebrity Make-up, Bags, Blusher Brush, Style, Style Board, Nude Lipstick
8 Beauty Editors Share the Products They'd Buy Again ASAP If They Lost Their Makeup Bag
Certified can't-live-without products.