Brand Archetype: how to choose yours to create strong branding and marketing
Brand archetypes help define your brand's personality and connect it to human behavioral patterns we all recognize. In simpler terms, these archetypes are based on extensive research on how humans relate to brands and can guide you in humanizing your brand to strengthen your connection with your audience. Psychiatrist Carl Jung initially introduced these archetypes. Grab the free mini-workbook. It will guide you through a step-by-step process to develop a compelling brand persona. The goal is to make connecting with your ideal customer simpler and more authentic via the power of strong branding. Here's what you'll create: brand values, brand pillars, brand personality, brand archetype/s, tone of voice. Perfect for small business owners!
8 Components of a Brand Strategy
Want to grow your business? It's essential to identify these 8 areas to hone in on the heart of your brand and create an experience that accurately represents your values. Business tips, marketing your business, brand identity, web design, brand voice, creative direction, target audience
Branding mini-lesson: brand values vs. brand pillars (free guide included)
Grab the Free Brand Persona Guide to craft both your brand values and brand pillars + much more. You'll also define your brand personality and brand archetype. The goal of the guide is to make connecting with your dream cusomer more authentic by humanizing your brand.