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SQUALE's Heritage: a Swiss family tradition

With a history that spans over 60 years, Squale is one of the few companies in the watchmaking sector in Switzerland that is still a family-owned business and stands as one of the first watchmaking pioneers in the diving sector. Here is a look of the remarkable heritage of the brand.
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Squale Official
Squale founder Charles Von Büren’s vacation spirit during one of his many trips.⁠ A pioneer of professional diving watches, Squale has been supporting divers and water enthusiasts for over 60 years with the aim to provide high quality and reliable pieces for underwater explorers.
Charles and Hélène von Büren founded a watchmaking company called Von Büren SA in Neuchâtel, Switzerland. After the initial success of the company, in 1959 Von Büren SA registered the Squale trademark and obtained the first patent for the manufacturing of a diving watch case.

Charles von Büren

2 Pins
Enzo Maiorca and Monique Von Büren.⁠ Enzo Maiorca has been one of the greatest Italian freedivers setting multiple world records during his life.⁠ He also received a “Medaglia d’Oro”, a golden medal, for his athletic career by the Italian President.⁠
In 1970 French diver Jacques Mayol set another world record reaching 76m while wearing Squale's watch in Japan.

Historic Brand Ambassador

2 Pins
an advertisement for watches in spanish and english, with pictures of the different timepieces
History
Squale Watch
Italian Newspaper
La Spezia Italy
Family Tradition
Try Something New
World Records
Family Traditions
Newspaper
Vintage Squale Ad
An old advertising column from an Italian newspaper showing some Squale collections.
free diving, new record, Jacques Mayol, Squale Unit Of Time, Shark Logo, Nato Strap, Time Piece, Two By Two, Need To Know, Japan
Unit Of Time
Shark Logo
Nato Strap
Time Piece
Two By Two
Need To Know
Japan
Enzo Maiorca and Monique Von Büren
Enzo Maiorca and Monique Von Büren.⁠ Enzo Maiorca has been one of the greatest Italian freedivers setting multiple world records during his life.⁠ He also received a “Medaglia d’Oro”, a golden medal, for his athletic career by the Italian President.⁠
free diving, new record, Jacques Mayol, Squale
Enzo Maiorca and Monique Von Büren
Enzo Maiorca and Monique Von Büren.⁠ Enzo Maiorca has been one of the greatest Italian freedivers setting multiple world records during his life.⁠ He also received a “Medaglia d’Oro”, a golden medal, for his athletic career by the Italian President.⁠
two women in wetsuits standing next to each other
Diving
Squale Female Explorers
Throwing it back to two Squale's explorers ready to dive.
a man riding on the back of a boat next to other people
La Spezia
Dive Watches
Over 60
Charles Von Büren’s vacation spirit during one of his many trips.
Squale founder Charles Von Büren’s vacation spirit during one of his many trips.⁠ A pioneer of professional diving watches, Squale has been supporting divers and water enthusiasts for over 60 years with the aim to provide high quality and reliable pieces for underwater explorers.
a man riding on the back of a boat next to other people
Charles Von Büren’s vacation spirit during one of his many trips.
Squale founder Charles Von Büren’s vacation spirit during one of his many trips.⁠ A pioneer of professional diving watches, Squale has been supporting divers and water enthusiasts for over 60 years with the aim to provide high quality and reliable pieces for underwater explorers.
Squale history and heritage, founder Charles von Büren Blood In The Water, Iconic Watches, Limited Edition Watches, Water Water, Bump
Blood In The Water
Iconic Watches
Limited Edition Watches
Water Water
Bump
Founder Charles von Büren registering Squale trademark in 1959
Charles and Hélène von Büren founded a watchmaking company called Von Büren SA in Neuchâtel, Switzerland. After the initial success of the company, in 1959 Von Büren SA registered the Squale trademark and obtained the first patent for the manufacturing of a diving watch case.
free diving, vintage, Japan, new record, 70s, Squale, Jacques Mayol Free Diving, Another World
Free Diving
Another World
Jacques Mayol breaking new free diving record wearing Squale
In 1970 French diver Jacques Mayol set another world record reaching 76m while wearing Squale's watch in Japan.