PureWow Beauty

This board is dedicated to all things beauty. Here’s everything you need to know about makeup application, the order of skincare products, how to treat acne…
More
·
3,465 Pins
 1d
Collection by
Here are nine summer makeup trends that will be hot this year, from sunset blush to opal skin, according to five celebrity makeup artists and this internet-obsessed beauty editor.
The Top 9 Summer Makeup Trends of 2024
Here are nine summer makeup trends that will be hot this year, from sunset blush to opal skin, according to five celebrity makeup artists and this internet-obsessed beauty editor.
Never quite get the hang of curling your hair? That’s where rotating curling irons come in. We tested and reviewed the top-rated options to bring you this list of the best rotating curling irons, considering different hair types, skill levels and budgets.
The 7 Best Rotating Curling Irons
Never quite get the hang of curling your hair? That’s where rotating curling irons come in. We tested and reviewed the top-rated options to bring you this list of the best rotating curling irons, considering different hair types, skill levels and budgets.
Sunscreen is a must, but is having a separate sunscreen for kids really necessary? We asked a board-certified dermatologist for some clarification. Here, the difference between child and adult sunscreen.
What’s the Difference Between Child and Adult Sunscreen?
Sunscreen is a must, but is having a separate sunscreen for kids really necessary? We asked a board-certified dermatologist for some clarification. Here, the difference between child and adult sunscreen.
PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here. Over the last few years, I’ve really come to enjoy shower time. What used to be another rushed task has since become a small moment of personal time to literally wash the day away. Apart from queuing up some calming tunes, I’ve found that using an aromatic ...
The 23 Best-Smelling Body Washes, from Vibrant Citrus to Calming Sea Salt
PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here. Over the last few years, I’ve really come to enjoy shower time. What used to be another rushed task has since become a small moment of personal time to literally wash the day away. Apart from queuing up some calming tunes, I’ve found that using an aromatic ...
PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here. Calling all hair obsessives, Dyson lovers and beauty-holics! I have some news that you'll definitely want to hear. Dyson, the brand behind some of your holy grail hair tools (ahem, including the Airstrait and Airwrap), just launched an upgrad...
PSA: Dyson Just Dropped a New Supersonic Hair Dryer That Protects Your Scalp Like Nobody's Business
PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here. Calling all hair obsessives, Dyson lovers and beauty-holics! I have some news that you'll definitely want to hear. Dyson, the brand behind some of your holy grail hair tools (ahem, including the Airstrait and Airwrap), just launched an upgrad...
PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here. After spending the weekend pushing the limits of Champagne consumption and karaokeing, I was admittedly not feeling my freshest this bright and early Monday morning. (Gotta love those wild three-day weddings!) So, in addition to my daily cold brew, I reache...
The Tula Cooling Eye Balm Is Like Cold Brew for Your Under-Eyes—and Psst: It's on Sale
PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here. After spending the weekend pushing the limits of Champagne consumption and karaokeing, I was admittedly not feeling my freshest this bright and early Monday morning. (Gotta love those wild three-day weddings!) So, in addition to my daily cold brew, I reache...
PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here. Fun fact about me: I basically have no hair. And sadly, this problem isn’t confined to my head. My eyelashes are also non-existent. For a long time, I skipped wearing mascara because it never seemed to do anything for them. (Yeah, that bad.) However, I was ...
The 18 Best Lengthening Mascaras That’ll Define Even the Stubbiest Lashes, Tested & Reviewed
PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here. Fun fact about me: I basically have no hair. And sadly, this problem isn’t confined to my head. My eyelashes are also non-existent. For a long time, I skipped wearing mascara because it never seemed to do anything for them. (Yeah, that bad.) However, I was ...
I have mixed feelings about following most trends because they come and go so quickly these days and leave a lot of waste in their wake. This is why I’m big on expressing myself through nail art; it’s all very low stakes when it comes to manicures. You paint your nails or get them done, enjoy them for a few days or weeks and then you move onto the next. No buyer’s remorse in the form of shoes you wore once and never again—or a haircut that seemed like a good idea at the time but is growing ou...
7 Summer Nail Trends I'll Be Wearing on Repeat Until September
I have mixed feelings about following most trends because they come and go so quickly these days and leave a lot of waste in their wake. This is why I’m big on expressing myself through nail art; it’s all very low stakes when it comes to manicures. You paint your nails or get them done, enjoy them for a few days or weeks and then you move onto the next. No buyer’s remorse in the form of shoes you wore once and never again—or a haircut that seemed like a good idea at the time but is growing ou...
“TikTok made me buy it.” Let’s be honest: we’ve all said it (and if we’re being even more honest, we’ve said it more than once). But sometimes TikTok just really comes through. Especially with those undiscovered—or better yet, rediscovered—finds that fit exactly what you’ve been searching for. In this case, let TikTok re-introduce you to Bio-Oil Skincare Oil. You may know about this product for treating stretch marks and scars, but did you know that it has a multitude of uses beyond that? We...
These Beauty Influencers Are Sharing Their Obsession with This Under-$25 “One-Stop-Shop” Product ...
“TikTok made me buy it.” Let’s be honest: we’ve all said it (and if we’re being even more honest, we’ve said it more than once). But sometimes TikTok just really comes through. Especially with those undiscovered—or better yet, rediscovered—finds that fit exactly what you’ve been searching for. In this case, let TikTok re-introduce you to Bio-Oil Skincare Oil. You may know about this product for treating stretch marks and scars, but did you know that it has a multitude of uses beyond that? We...
Itching to switch up your style these days? Consider a fresh chop. In 2024, we’ve seen a return to retro haircuts. Think all manner of shags, from wolf cuts to octopus cuts. Los Angeles-based celebrity hairstylist Chaz Dean tells me that medium-long shags, in particular, will sustain their momentum this year. “Shags create great visual interest and personality to your overall look, and it’s very versatile to style on straight, wavy or curly hair,” he says. Speaking of layers, New York-based h...
The 59 Best Haircuts for Women in 2024
Itching to switch up your style these days? Consider a fresh chop. In 2024, we’ve seen a return to retro haircuts. Think all manner of shags, from wolf cuts to octopus cuts. Los Angeles-based celebrity hairstylist Chaz Dean tells me that medium-long shags, in particular, will sustain their momentum this year. “Shags create great visual interest and personality to your overall look, and it’s very versatile to style on straight, wavy or curly hair,” he says. Speaking of layers, New York-based h...
PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here. As a Korean-American beauty editor with over 10 years of experience in the industry, I’ve always been intrigued by the skincare scene in Seoul. After all, it’s one of the largest beauty meccas in the world, known for being ahead of the curve with their rese...
8 of the Best Korean Skincare Brands That Are Worth the Hype, According to a Korean Beauty Editor...
PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here. As a Korean-American beauty editor with over 10 years of experience in the industry, I’ve always been intrigued by the skincare scene in Seoul. After all, it’s one of the largest beauty meccas in the world, known for being ahead of the curve with their rese...
PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here. TOTAL: 93/100 What do Priyanka Chopra, Kate Bosworth and Victoria Beckham have in common? They all have been known to use a science-backed skincare product so revered for its results that our editors just had to try out for ourselv...
Augustinus Bader's The Rich Cream Gave Me More Radiant Skin in Days—and You Can Shop Now for the ...
PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here. TOTAL: 93/100 What do Priyanka Chopra, Kate Bosworth and Victoria Beckham have in common? They all have been known to use a science-backed skincare product so revered for its results that our editors just had to try out for ourselv...
PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here. Between trying all of the best viral TikTok products and skincare devices and replenishing our go-to serums and moisturizers, our beauty routines can get expensive—quick. Thankfully, we can snag up to 20 percent off all the products we need (and even some t...
ATTN, Beauty Buffs: This Dermstore Sale Is Poppin' with Amazing Deals on Sunday Riley, Augustinus...
PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here. Between trying all of the best viral TikTok products and skincare devices and replenishing our go-to serums and moisturizers, our beauty routines can get expensive—quick. Thankfully, we can snag up to 20 percent off all the products we need (and even some t...
PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here. What I love about summer: cute white dresses, breezy linen shorts and BBQ parties with family and friends. What I’m less excited about as the seasons change: overheating. Thankfully, cooling lotions and their gel, spray and serum counterparts exist, and are...
The 7 Best Cooling Lotions to Keep You Feeling Refreshed on the Balmiest Summer Nights
PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here. What I love about summer: cute white dresses, breezy linen shorts and BBQ parties with family and friends. What I’m less excited about as the seasons change: overheating. Thankfully, cooling lotions and their gel, spray and serum counterparts exist, and are...
PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here. I do a good job at slathering serum, moisturizer and oil on my face daily, but it’s a win if I remember to do a fraction of that routine for my body. The truth is, all of our skin needs hydration and nourishment. A body lotion for dry skin is cool, but have...
The 15 Best Body Oils for Glowy Skin, Vetted by Editors and Reviewers
PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here. I do a good job at slathering serum, moisturizer and oil on my face daily, but it’s a win if I remember to do a fraction of that routine for my body. The truth is, all of our skin needs hydration and nourishment. A body lotion for dry skin is cool, but have...