The Creator Brand Archetype
The 12 Archetypes, originally developed by psychologist Carl Jung are a set of universal and instinctual types that represent the range of basic human motivations. By identifying these core motivators we're able to distinguish the unique personality and characteristics of both the individual and the brand they represent. Knowing and developing your brand based on these identifiers is crucial for effective communication in life and business! Take the Brand Quiz to discover your archetype!
