MEGHAN BYRNES 2) The competitor that is in the better position is Bic. All three of Bic’s Pens, Lighters, and Razors have their own strength. For example, Bic’s Lighters in Quadrant I have high market share and high industry growth, Bic’s Razors in Quadrant II have small market share and high industry growth, and Bic’s Pens in Quadrant IV have high market share and low industry growth.