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勾癮：創造品牌幻想，從心理學與腦神經科學解構行銷創意，觸發消費渴望
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勾癮：創造品牌幻想，從心理學與腦神經科學解構行銷創意，觸發消費渴望

書名：勾癮：創造品牌幻想，從心理學與腦神經科學解構行銷創意，觸發消費渴望，原文名稱：Brand Seduction：How Neuroscience Can Help Marketers Build Memorable Brands，語言：繁體中文，ISBN：9789862486504，頁數：304，出版社：寶鼎，作者：達瑞‧韋伯，譯者：戴至中，出版日期：2017/07/06，類別：商業理財
Justine C.
Justine C.

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