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When brands fail at twitter | Cartoon by Tom Fishburne | Source: http://tomfishburne.com/2013… | Marketing humor, Marketing strategy social media, Business cartoons
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brand conversations - Marketoonist | Tom Fishburne
Many brands are hardwired for one-way conversations. These brands work hard to limit the time actually engaging with consumers. They consider call centers as cost centers. They sometimes program the call center computer voice to say that "0" is not a valid option because they don't want to pay for anyone to talk to a live person.
