Raising capital is hard work - it’s a whole lotta pitching, meetings, questions, reviewing pitch decks, time and money…. And sometimes it’s easy to get lost in the ‘holy grail’ mission of raising capital for your startup and forget about what really makes all the difference. And that, of course, is the customer and cashflow. Which is why now, when people come to me to ask for advice on raising capital my advice to them is to take a step back first and assess whether your business is act...