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FIKA | Swedish Cafe Brand Identity
"Fika" is more than just a coffee break – it's a deeply ingrained Swedish tradition of making time for connection, relaxation, and simple pleasures. The word "fika" is believed to have originated from a playful inversion of syllables in the word "kaffe" (coffee) during the 19th century, but the concept of coffee and social gatherings has been present in Sweden for centuries.