What is brand

In this article, we will cover:1. What is a brand? 2. What is branding? 3. What is an identity? 4. What is a logo? 5. What does a brand identity design agency do? 6. Benefits of hiring a brand identity design agency As a branding & design agency, the most common question we get asked is, "how much do you charge for a logo design?". A lot of entrepreneurs who come to us asking this question, often are misguided thinking that their logo or website design represents their entire brand. At which…

The common branding mistake entrepreneurs make when it comes to branding is first they actually think that branding is their logo.

What is branding? Today I'm going to set the record straight so you can wrap your head around what the term means and why they are a very important tool to help you grow your business!

Follow this handy guide to analyze your employer branding, identify what makes you unique, and tell stories that attract the right employees.

A brand purpose can have a major impact on how your brand is viewed in the market. Find out the essence of a brand purpose and why it is important here.

The foundation of the creative work I’ve been involved with always focusses on clients’ customers first; considering what they view to be important and how they are likely to engage with that…

A sneak peek at our upcoming brand workshop. First up, what is a brand? Ask 100 marketers you’ll get 100 different answers. Our approach is built on brand influence. If a brand is a reputation then how can we control it? Well, we can’t. But we can influence it. How? Through how we look, communicate and act as businesses.