Square brand identity

Square One District by Vanderbrand

A brand strategy and design studio.

After nearly two decades as a place for the world to meet, celebrate and be together, Fed Square is revealing a new look and feel.

Opinions on corporate and brand identity work

InVision has always been known as a product for creativity, allowing users to build whatever they decided to, and whilst their audience was no longer solely creative, this was something that we still wanted to harness in the new direction.This, paired w…

Founded in 2012 as Clockwork, Inc by Isaac Oates, Justworks provides payroll, employee benefits, HR and compliance support for US-based businesses. Fast forward to 2020, they’re the fastest-growing HR company in the US, with over 600 employees, $143m raised in funding and more than 90,000 people integrated onto its platform. To better align their brand with their growth, Justworks sought a new, confident and approachable identity from Brooklyn-based design office Order.

Order on Instagram: “Union's wordmark is built using the foundational geometric shapes of a circle and square, a visual metaphor capturing the platform's core…”

Yuliya Ratnikova - Shkap Brand Identity Created by Yuliya Ratnikova – The name of the company “Shkap” means the same as a closet—a standing box with doors and shelves. For the logo, a crossbar above the letter Ш was used to form the shape of the cabinet. The dense set of letters gives a sense of stability, and the square shapes of the letters remind of the simple square shapes of the furniture. – #retail #branddesign #brandidentity #worldbranddesign

A dynamic, user-friendly identity system comprising simple elements was designed to be combined in limitless ways, in the same way that Silversquare envisions its spaces. So these were reflected in a dynamic, user-friendly brand identity system consisting of simple elements that can be combined in…

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