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Ad of the Day: Nike and LeBron James Open the NBA Season With a Toast to Underdogs | Adweek Nike Quotes, Ad Headlines, Running Cat, Nike Campaign, Sports Campaign, Nike Poster, Sports Advertising, Nike Ad, Sport Branding

The Cleveland Cavaliers opened the 2016 NBA season with a victory over the New York Knicks on Tuesday night. LeBron James scored a triple double for the league's defending champions, but he was more focused on the underdogs in Nike's latest campaign from Wieden + Kennedy, Portland, Ore., which debuted the same night.

Malva Gyllenhammar Ekelöf