The iconic American clothing brand Gap was experiencing hard times before the pandemic hit. Now, the retailer is struggling to stay alive.
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![A current trend in marketing that is gaining popularity in the fashion industry is collaborations between brands. This article mentions some of the collabs going on now, and the wide variety of brands participating in the trend. From high-fashion companies like Tiffany/Mugler to everyday one's like H&M/GAP, brands are realizing that collaborating with one another is a guaranteed way to reach a wider audience and generate consumer excitement over "new" or limited edition products. [Tahssya A.] Nike Magazine, Sneaker Painting, Bape Adidas, Zapatillas Nike Air Force, Nba Wife, Cool Ads, Nike Yeezy, Sneakers Design, Supreme Bape](https://i.pinimg.com/474x/44/d8/e5/44d8e53a54e8e37024d8066d5591cda6.jpg)
