Design thinking process

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Empathy Mapping: A Guide to Getting Inside a User's Head | UX Booth Persona Design, User Story Mapping, Service Blueprint, Mobil Design, Experience Map, Visual Management, Ux Design Process, Empathy Maps, Design Thinking Process

An empathy map is a simple, easy-to-digest visual that captures knowledge about a user’s behaviors and attitudes. It is a useful tool to helps teams better understand their users. Empathy mapping is a simple workshop activity that can be done with stakeholders, marketing and sales, product development, or creative teams to build empathy for end users. For teams involved in the design and engineering of products, services, or experiences, an empathy mapping session is a great exercise for…

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Catherine Calangian
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