Search Optimization

Apparently, consumers don't just search using search engine platforms. Create a stronger brand visibility and keep up to date with digital trends!
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1,040 Pins
 6mo
an image of linkedin's lead gen form ads being displayed on a cell phone
Digital Branding Institute –
If you are looking for a more efficient way to find quality leads on LinkedIn and are not using LinkedIn lead gen form ads, you are missing out. To discover tips and tricks to set up a LinkedIn ad campaign that collects downloadable leads, read on. https://digitalbrandinginstitute.com/?p=12544 . . . #linkedIn #lead #generation #leadgen #digital #online #branding #marketing
an info sheet describing the benefits of email marketing
Digital Branding Institute –
Did you know? Considering the marketing activities with the highest ROI. marketers consider Organic Search(SEO) (32%), Content Marketing (30%), and Email Marketing (30%) the most effective.
an orange background with the words sending and receiving emails on it, which are 75 % off
Digital Branding Institute –
Did you know? Sending/receiving emails (79%) and Find info. about good and services (75%) are the most popular internet activities.
the words 7 avoidable website misstakes business owners are always making
Digital Branding Institute –
Websites are key to digital branding. Your brand will reach a far greater audience digitally than it ever will in real life. Most business owners, however, make critical mistakes with their websites that jeopardize the effectiveness of their digital brand. And the worst part is, these mistakes are easily avoided. https://digitalbrandinginstitute.com/?p=12721 #businessmistakes #digitalbranding #digitalmarketing
the 2012 year in review info sheet, with an image of people and numbers on it
Maximize Your Tweets [Infographic] – Digital Branding Institute
the-maximizing-your-tweets-infographic
a man in a suit looking at his phone with the text how to use instagram to attract b2b customers
How To Use Instagram To Attract B2B Customers – Digital Branding Institute
I often come across B2B organizations that have a limited or non-existent Instagram presence. These organizations often focus on engaging with prospective business customers via LinkedIn, Facebook, and Twitter. However, with over 300 million users, Insta
an orange and blue sign that says 22 seconds on the side of it, with text reading
Digital Branding Institute –
Did you know? Average page load speed on mobile sites is 22 seconds.
a computer monitor sitting on top of a wooden desk
Digital Branding Institute –
Did you know? 18 videos are published per month by businesses.
a book with the title how's your digital brand?, and an image of a
Digital Branding Institute –
Free Digital brand site audit
a woman sitting in front of a table with makeup products on it and the words ecommer
Digital Branding Institute –
There are a lot of ways to handle your eCommerce Influencer Marketing campaigns -- which is a nice way of saying there are a lot of ways to do it wrong. Should you focus on micro- or macro-influencers? How do you even put a value on influencer marketing? Click this link to learn more: https://digitalbrandinginstitute.com/?p=12609 . #marketing #influencer #ecommerce #marketingstrategy #digital #online #digitalbranding #digitalmarketing #onlinebranding #onlinemarketing
an advertisement with the words, 60 percent less likely to revist and purchase from that brand in future
Digital Branding Institute –
Did you know? Users who have a bad mobile user experience are 60% less likely to revisit and purchase from that brand in future.
social media and advertising have the highest average amount of authority
Digital Branding Institute –
Did you know? Media and publishing have the highest average MOZ domain authority of 86.
a blue background with the words 37 % of organizations have no plans to run a digital information program
Digital Branding Institute –
Did you know? 37% of organizations have no plans to run a digital transformation program.
a woman looking at her cell phone with the words how to optimize your website for audio search
Digital Branding Institute –
In today’s world, optimizing your website to only get views is not enough. You must optimize for audio search as well. Voice-activated searches are growing in popularity all the time, and missing out on audio search consumers would be a mistake. Read here: https://digitalbrandinginstitute.com/?p=12557 . . . #audiosearch #website #websiteaudiosearch #digital #online #digitalbranding #digitalmarketing #onlinebranding #onlinemarketing
the text reads 86 % of women turn to social networking before making a purchase
Digital Branding Institute –
Did you know? 86% of women turn to social networks before making a purchase.
the text reads, 17 percent of users delete apps because they are not useful and
Digital Branding Institute –
Did you know? 17% of users delete apps because they are not useful and 17% delete them because they take up too much storage space.
a laptop computer sitting on top of a wooden table next to a notebook and pen
Digital Branding Institute –
Did you know? PC and tablet users have unique click rates of 3.8%, a 40% increase over the 2.7% mobile click rate.
someone holding an iphone with the text how to set up an instagram account
How to Set Up an Instagram Business Account – Digital Branding Institute
Getting an Instagram account for your business can be a great way to reach a new audience or show a new side of your brand. Plus, the process of getting an Instagram account for your business is easy and straightforward. A few clicks and you�ll be ready t
a fingerprint with the words understand your digital brand footprints
Understanding Your Digital Brand Footprint – Digital Branding Institute
If your brand is on the internet, then you will have a digital brand footprint. It is essential to understand your digital brand footprint to make sure that it is working for you instead of against you. Click to read more.
an advertisement for local inventory ads in the us, with text that reads 19 percent off all google shopping clicks on phones, ctrs on las are
Digital Branding Institute –
Did you know? Local Inventory Ads (LIA) accounted for 19% of all Google Shopping clicks on phones. CTRs on LIAs are 19% higher than PLAs on phone and desktop.
the ultimate guide to social media engagement for your digital brand infographical marketing strategy
How to Use Social Media to Optimize Your Digital Branding [Infographic] – Digital Branding Institute
Using Social Media Optimiza Digital Branding Infographic
a bunch of different web pages with the words'a content - first approach to redefining your firm's website
Digital Branding Institute –
A content-first approach to website redesign has become the go-to strategy for modern marketers. Here’s why content is being put front and center in today’s web marketing. https://digitalbrandinginstitute.com/?p=12593 . . . #website#websiteDesign #design #digital #online#digitalbranding #onlinebranding
someone using their cell phone to text how to spot authentic and fake instagram influencers
Digital Branding Institute –
Knowing the difference between authentic Instagram influencers and fake Instagram influencers is important for modern marketers, but how can you tell the difference? If you want to know more, click here https://digitalbrandinginstitute.com/?p=12598 . . . #instagram #influencers #instagraminfluencers #authenticinfluencers #fakeinfluencers
an info poster with the words 37 percent of online spend in the us and europe is now made through amazon
Digital Branding Institute –
Did you know? 37% of online spend in the US and Europe is now made through Amazon. This figure is 57% of US Consumers.
the cover of 21 percent of people's characterize sales and marketing, which is also
Digital Branding Institute –
Did you know? 21% of respondents characterize Sales and marketings relationship as either misaligned or "don't know".
an info sheet with the words facebook provides the highest social value for b2c
Digital Branding Institute –
Did you know? Facebook provides the highest social value for B2C(97%), whereas LinkedIn provides the highest social value for B2B(93%).
an orange background with the words google display campaign reach 80 % of global internet users
Digital Branding Institute –
Did you know? Google display campaigns reach 80% of global internet users.
a ruler with the words how to measure your digital branding efforts
How to Measure Your Digital Branding Efforts – Digital Branding Institute
Metrics can help you understand how your brand is performing within the framework of customer perception and competing brands. Measure your digital branding efforts to determine how these metrics affect your bottom line. Read more...
the cover for 48 percent of courses start mobile research from search engines
Digital Branding Institute –
Did you know? 48% of coursers start mobile research from search engines.
the three most engaging content on social media infografic articles 27 % 26 % 24 %
Digital Branding Institute –
Did you know? The three most engaging content on social media are Written Articles(27%), Videos(26%) and Images(24%).
an iphone sitting on top of a wooden table next to a keyboard and headphones
Digital Branding Institute –
What can sellers do to raise their feedback score and be eligible for the Amazon Buy Box? Click the link to learn more... https://digitalbrandinginstitute.com/?p=12565 #amazon #seller #feedback #digital #online #branding #marketing
a man with his arms crossed and the words an easy guide to website valuation how much is your website worth?
Digital Branding Institute –
It’s no secret that people who build and run their e-businesses work incredibly hard. While each business has its own unique day to gay goals, message, and practices, many entrepreneurs share a similar goal: eventually selling their business. But what is this process like? https://digitalbrandinginstitute.com/website-valuation/ . . . #website #valuation #digital #online #branding #marketing
two people making a heart shape with their hands and the words 4 reasons why consumers view brands
Digital Branding Institute –
We all understand the importance of having healthy relationships in our lives. But, we may often forget how healthy relationships impact our businesses. Of all the success metrics, if we measure brands the way we measure healthy relationships, we can eas
the words using media to build your digital brand
Using Media Relationships to Build Your Digital Brand – Digital Branding Institute
Using Media Relationships is a great way to Build Your Digital Brand. If you have journalist support, it will make every new product or service launch more successful.
an iphone with the text how to use instagram stories to drive traffic to an opt - in form
Digital Branding Institute –
Every business aims to use social media to increase their reach and customer base, but did you know that you can use Instagram Stories to generate leads? This unique tool can really help you increase your brand�s social media reach when used strategically
a magnifying glass over a keyboard with the words how to select the right content keywords
Learn To Make Proper SEO Keyword Selection - Digital Branding Institute
Your SEO keyword selection will make a big impact on the success of your digital content. It is your SEO keyword selection that determines whether or not your readers can find your content. Researching this process may take extra time, but it is sure to b
a black and white photo with the words 75 % is the most valuable b2 content viewed during decision making process
Digital Branding Institute –
Did you know? Third-party/analyst reports 77% is the most valuable B2B content viewed during decision making process.
a woman looking at her cell phone with the words how voice search changes the game
Digital Branding Institute –
You may not have even considered how voice search will affect the success of your brand, but with voice searches becoming more and more popular, it�s time to address just what it will mean for your search rankings. https://digitalbrandinginstitute.com/?p=
a white background with an orange speech bubble above it that says in 2017, 40 % of 1, 200 global digital marketers say on page is still considered to be the most effective
Digital Branding Institute –
Did you know? In 2017, 48% of 1,200 global digital marketers say on-page SEO is still considered to be the most effective SEO tactic.
Did you know? Open rates are 14.31% higher in segmented campaigns than in non-segmented campaigns.
Digital Branding Institute –
Did you know? Open rates are 14.31% higher in segmented campaigns than in non-segmented campaigns.
an orange background with the words 99 percent on it, and there is a white text that reads'the average click - through rate rate in facebook ads across
Digital Branding Institute –
Did you know? The average click-through rate in Facebook ads across all industries is .90%.
an info sheet with the words, more than 8 in 10 of account based marketers plan to expand their marketing stack for
Digital Branding Institute –
Did you know? More than 8 in 10 (85%) of Account Based Marketers plan to expand their marketing stack for account-based marketing purposes in the next year.
a man sitting at a desk in front of a monitor with the words how to write a killer customer case study
How To Write a KILLER Customer Case Study – Digital Branding Institute
If you�re looking to showcase how you help a customer, writing a customer case study will help. The folks at WordCentral developed an infographic that outlines how to write a killer customer case study. Here�s a transcribed summary
a man standing on top of a stage in front of a screen with the words, just because it can be done digitally doesn't mean it should
Digital Branding Institute –
Quote from Juntae Delane
a book cover with the title 11 stock video, stock image, and stock audio resources for digital brands
Digital Branding Institute –
Photo, video and audio assets not only take a brand from good to great, they are virtually a must-have to compete in a highly cluttered and highly visual digital marketplace. The trouble is, finding high-quality assets can be a challenge. Finding them at a reasonable price can be even more difficult. https://digitalbrandinginstitute.com/?p=12629 #digitalbranding #digitalmarketing #stockvideos #stockphotos #stockaudio #stocklibraryresources #resources
the best list of physician hashtags
Digital Branding Institute –
Hashtags have become a necessary part of social media. No matter what your business is, hashtags can help you reach out to your prospective audience. It is especially true when using physician hashtags. These can show your customers your specific knowledg
the words 5 ways to upgrade your email signature to increase sales
Digital Branding Institute –
It’s time you spent 5 minutes on this. Like most of us, you probably have not devoted much time to optimizing your email signature to boost sale conversions. Believe it or not, there are proven strategies that can take your signature from a mere formality to a finely tuned marketing tactic. Click this link to learn more: https://digitalbrandinginstitute.com/?p=12616 #emailsignature #sales #digitalbranding #digitalmarketing #onlinebranding #onlinemarketing #marketing #increasesales #email
an iphone sitting on top of a wooden table next to a keyboard and headphones
Digital Branding Institute –
What can sellers do to raise their feedback score and be eligible for the Amazon Buy Box? Click the link to learn more... https://digitalbrandinginstitute.com/?p=12565 #amazon #seller #feedback #digital #online #branding #marketing
the world map shows countries where consumers are buying their products
Digital Branding Institute –
Did you know? Consumers in Australia, New Zealand, Canada, France, Belgium and South Africa were most likely to be influenced by price or promotions. In these countries, more than 38% of consumers said price and promotions were the factors that drove thei
a man with long hair and beard wearing a black suit is looking at the camera
Digital Branding Institute –
Quotes from Chris Brogan